Marketing Automation


 

Intelligence driven automations

We provide countless options for what you can automate.  Update data, initiate campaigns, add branches, add conditions, wait for certain things to happen, start or nurture sales processes, etc.

For example, you can automatically send emails to contacts that reach a certain stage in your deal pipeline inviting them to use your meeting scheduler app (such as appointlet, calendly, Acuity...) to book a meeting.  When the meeting is booked, your scheduling app with sync the details with your built-in CRM.  You'll have all the information you need to help leads make the right purchase decisions.

Adaptive content

With 9Point10’s dynamic content features you’ll be able to easily keep your campaigns current and automatically adapted for each of your market segments.

Use conditional content to send smarter emails. Adapt your messages to each contact’s demographics, interaction history, or web page visits for truly personalized messages.

Optimal campaigns  

With A/B split testing you’ll have powerful tools to improve your email marketing. Our detailed engagement reports make it clear which version works best so you can find the ideal combination of call-to-action placement, colors, layout, product photos, or any other variable you’d like to test.

You’ll have complete control over how many contacts receive each version of your test. For optimum response, you can automatically send the winning version to the majority of your contacts.

High-converting forms made easy

Start by attacting visitors with eye-catching images and use contrasting colors to get your forms noticed. You'll have the flexibility to create forms that stand out and capture attention so you can convert visitors into contacts.

Add contacts to deals by automatically creating a deal record to begin your sales process. Notify key people on your team by emailing results when a new lead is captured.

Powerful tracking of interests & behaviors

Find out how many times a lead visits each page, if someone signed up for a form, watched a video, or downloaded a white-paper. You can log everything with minimal effort.

Take action with the data you collect by creating highly effective campaign automations that send highly personalized campaigns and follow-ups.

Automatic buyer segmentation   

Increase click throughs and conversions by targeting specific groups of contacts. Segment by demographics, location, behavior, custom fields, tags, and more, so you can pinpoint the exact contacts you want to reach.

Segment for extremely granular focus. Send to female LinkedIN users who have viewed a specific product or customers in Canada who clicked a link. Save segments for quick and easy reuse.

 

Automated sales cycles

Adjust contact data, move contacts, send specific follow up campaigns. Trigger actions via site visits, emails (sent or received), SMS interactions, and more.

 

Campaigns on autopilot

Have campaigns initiate with dynamic content whenever you update your website or post new content. Perfect for blog updates, product announcements, and ecommerce.

 

Smart email content

Dynamically show different content in your messages depending on your contact's data, interactions, social data, and interests.

 

Up-to-date notifications

As contacts move through work flows and perform actions you can notify specific people so they can follow up or take action..

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